If they hadn't done advertising then many of the non-search products (Gmail especially) could have been behind a paywall. The brand recognition from search woul

If they hadn't done advertising then many of the non-search products (Gmail especially) could have been behind a paywall. The brand recognition from search would build the other businesses for them. All the analytics, google alerts, etc would have been non-free products as well. It just would have made them much, much, much less money. But god damn that search engine would be amazing by now.