Great points, both of which we have put much thought into: i) our target customer is actually the daughter or daughter-in-law of the device user. They are almos

Great points, both of which we have put much thought into: i) our target customer is actually the daughter or daughter-in-law of the device user. They are almost always the ones who make decisions to get a system similar to Amulyte, and they are the ones that typically end up covering the cost for their elder relative. ii) we considered coming out with an app, but after talking to a lot of industry experts we verified what we had suspected - seniors simply don't use smartphones. There definitely are some that do, but the majority of them do not. Even those who have one rarely use it (it isn't uncommon for them to turn it off when they aren't using it or leave it somewhere, unused, for extended periods of time). Getting the right form factor is an important implementation consideration, and a cell phone isn't suited for this user.