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More subversively, ads purchased by companies may influence the route taken. When two routes are equal, ad buys are the tie breaker.
by bentcorner 13y ago
More subversively, ads purchased by companies may influence the route taken.
When two routes are equal, ad buys are the tie breaker.
- ChuckMcM 13y agoFunny story, went to the Los Altos Art & Wine festival which had a free shuttle provided by a bus/limo service. The shuttle was a limo-type bus (held about 15 people in its config, as an actual bus it would have held 25) and was taking a really circuitous route to get from the high school to the festival and back. My wife and who road it one direction, and out walked it the other direction, realized that it was using this as a big advertising opportunity not actually trying to shuttle people. If you road the bus you got to see what a party bus was like on the inside, as you drive by people they get exposure to all the ads on the outside of the bus, and inside of course there were brochures if you wanted to rent them for your event. It was "free" but didn't do a very good job of being a "shuttle" (in terms of moving a meaningful quantity of people from remote parking to the festival)
- bennyg 13y agoI think that's a fair trade off.