I think you are reducing this too much. It is not just a matter of whether I want email from a company or not. Just because I want email from them doesn't neces

I think you are reducing this too much. It is not just a matter of whether I want email from a company or not. Just because I want email from them doesn't necessarily mean I _always_ want to read _everything_ they send me. Neither does it mean that I want to unsubscribe if they send me "too much," because "too much" is a function of how busy I am on a particular day, as well as how many unread emails I have that day. Having Gmail put these emails in their own tab means I don't have to explicitly add them all to a specific filter.