Good marketing is often context-based. There's a reason all of the shots show a person's arms, a computer, and a cup of coffee. They want you to imagine yoursel

Good marketing is often context-based. There's a reason all of the shots show a person's arms, a computer, and a cup of coffee. They want you to imagine yourself using the product in an ideal setting. Should they demo it on a couch in a messy apartment, or in a drab office with florescent lighting? This is why when you see ads for Porsche's and Mercedes, they are parked on a brick-covered street in Soho or a huge mansion with a circular driveway, instead of parked at a red light on a dirty street or in gridlock traffic, which is where they will most likely end up.