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Profitable is not that big a deal with something on the size and important of Reddit though. Firstly, as with Wikipedia, if Reddit were forced to close because
by RyanZAG 13y ago
Profitable is not that big a deal with something on the size and important of Reddit though.
Firstly, as with Wikipedia, if Reddit were forced to close because of money issues, Reddit could simply post a 'donate now or reddit shuts down' post and they would likely be rolling in millions of dollars.
Second, simply because reddit itself is not profitable does not mean people are not making a lot of money off reddit. The moderator system lends itself very well to a kind of 'corporate capture' of communities where moderators can be (and are) bought off for very tidy sums.
- gargoiler00 13y agoIt's ironic that the alternative to advertising, is to splash big "DONATE NOW" adverts over a website.
- dragonwriter 13y agoIts not the alternative to advertising (it is advertising), its the alternative to soliciting and displaying third-party advertisements.
- gargoiler00 13y agoFor me personally, it ends up being far more annoying. I really wish wikipedia would just put small unobtrusive text adverts on each page rather than the massive intrusive banners begging for money.
- dragonwriter 13y agoThere is an issue of who calls the shots -- if you solicit donations from your users, that's who you are beholden to and need to serve to get money. If you are soliciting third party advertisements, that's who you are beholden to (and if you are using a third-party ad placement service, you are beholden to them as well as, perhaps more than, the actual advertisers.)
- gargoiler00 13y agoThat is one issue, indeed. But the downside is that you're hassling your users to give you money, rather than hassling advertisers to give you money. I'd rather not be hassled as a user. I would also click on adverts, and buy things if they're useful to me, but I don't think I'd ever donate to a website.
- 300bps 13y agoI really wish wikipedia would just put small unobtrusive text adverts on each page rather than the massive intrusive banners begging for money. Hi, welcome to your first day on the Internet. Since you're new, let me tell you how things work around here. There are probably dozens of web sites similar to Wikipedia. But Wikipedia is on the first page of search engine results for just about anything you search for. Why is that? Because people have learned that they can trust them over the last 12.5 years. When you go to Wikipedia, you know that when you're looking for information on the Battle of Hastings that you aren't going to see ads for anatomy enlargement pills. You won't see any advertising at all in fact. You know that the community at large does a decent job at removing biased information. You know that a company can't buy their way into hiding negative information or promoting positive information. This level of trust is what causes people to link to Wikipedia thousands of times per day. So let's say Wikipedia takes your advice. They put a small unobtrusive text advert on each page. Suddenly you're searching for information on acne and an ad for "Acbegone" pops up that promises to cure your problem for 3 easy payments of $19.95. Acbegone ends up becoming a huge advertiser with Wikipedia - spending $1 million per month on advertising. Suddenly Wikipedia gets The Phone Call. "Hi, this is Acbegone. We'd love to continue advertising on your site but your article on acne mentions 10 other products. Get rid of those and we'll double our ad spend with you. Don't get rid of them and we'll be forced to stop advertising." Wikipedia can't make do without the income they've become accustomed to so they make editorial decisions to not mention any product - but still there's that ad from Acbegone. Suddenly Wikipedia seems like one huge cheesey ad. People stop trusting it. People stop linking to it. It stops coming up in search engine results. For a real world excample, see http://en.wikipedia.org/wiki/Digg#Digg_v4 http://en.wikipedia.org/wiki/Digg#Digg_v4 Look at that - a link to Wikipedia.
- gargoiler00 13y agoWelcome to the internet. You seem new. Everyone goes to Google.com to search for things. You know that when you do a search, you're going to see helpful related adverts. That level of conflict of interests and possible abuse, privacy concerns etc, means that the entire world uses google as their search engine. Oh and they make billions in profit. Your hypothesis about an advertiser asking wikipedia to alter content surely applies to google search results.
- jonursenbach 13y ago> Firstly, as with Wikipedia, if Reddit were forced to close because of money issues, Reddit could simply post a 'donate now or reddit shuts down' post and they would likely be rolling in millions of dollars. From what I remember, this is kind of why they started Reddit Gold. http://blog.reddit.com/2010/07/reddit-needs-help.html http://blog.reddit.com/2010/07/reddit-needs-help.html