You bring up a good point: You can't easily make a verb out of their company name. There's no "Just Google it"... Fail: "Just Wolfram it..." or "Just Wolfram-

You bring up a good point: You can't easily make a verb out of their company name. There's no "Just Google it"... Fail: "Just Wolfram it..." or "Just Wolfram-Alpha it" A small point, maybe, but I wonder how much better they could have done with a better, less egotistical name.