> What makes your point much more evident, they should have changed it when everybody stopped using the word. I suppose in the ruthless calculus of business, m

> What makes your point much more evident, they should have changed it when everybody stopped using the word. I suppose in the ruthless calculus of business, maybe you're correct, but there's a lot of things like nostalgia and familiarity etc. A familiar name is not, I think something to be trifled with, even if it "doesn't make sense" when viewed dispassionately... [My former company/subunit used to be called "XXX Electron Devices" which I thought was so neat and cool, unique even. It was an old company and I imagine the name dated from long ago when people weren't quite sure what to call that newfangled stuff... They later brought in the corporate image consultants who changed it to the more conventional but infinitely more boring "XXX Electronics" instead. Blah.]