True, and I think some of the examples of the unbundled sites reflect this. For instance there is good documentation of the fact that sites like 9gag and imgfav

True, and I think some of the examples of the unbundled sites reflect this. For instance there is good documentation of the fact that sites like 9gag and imgfave just scrape reddit for content and automatically host it. So they've maybe stolen eyeball traffic away from reddit, but not the community itself.