> Warning! The entire article is filled with arcane finance newspeak and obscure acronyms! Boris Wertz is a SaaS/e-commerce investor. LTV, CAC, ARPU, churn, e

> Warning! The entire article is filled with arcane finance newspeak and obscure acronyms! Boris Wertz is a SaaS/e-commerce investor. LTV, CAC, ARPU, churn, etc are pretty standard metrics for those types of businesses. Here is a good guide to SaaS Metrics: http://www.forentrepreneurs.com/saas-metrics/ http://www.forentrepreneurs.com/saas-metrics/ Here is Bessemer's SaaS Reporting Template: http://www.bvp.com/system/files/reporting_saas.xls?download=1 http://www.bvp.com/system/files/reporting_saas.xls?download=... The Smart Bear blog has a good series of SaaS metrics articles: http://blog.asmartbear.com/?s=saas+metrics http://blog.asmartbear.com/?s=saas+metrics