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Steve Blank: Going to Trade Shows Like it Matters – Part 2
- arohner 17y agoOne thing that's interesting about these two Steve Blank articles his is tone. His other pieces have a friendly teaching tone. These two are commanding in a way that is very impressive. He's not threatening the reader, but he orders with certainty that his instructions will be followed.
- DanHulton 17y agoHis other pieces were aimed at his readers. These two are reprints of a memo he wrote internally, where that kind of tone was called for.