Absolutely; makes me think back to this item (http://news.ycombinator.com/item?id=590276 http://news.ycombinator.com/item?id=590276) - the power of 'because'; w

Absolutely; makes me think back to this item (http://news.ycombinator.com/item?id=590276 http://news.ycombinator.com/item?id=590276) - the power of 'because'; whatever follows because only has to sound plausible in the blink of an eye that will be spent assessing whether the user trusts/pays attention to what amazon is telling him/her.