Well, let's define "cloud": in this instance they seem to only mean EC2, which can be expensive if not used carefully. So can bare metal. And what's worse, bar

Well, let's define "cloud": in this instance they seem to only mean EC2, which can be expensive if not used carefully. So can bare metal. And what's worse, bare metal means a whole lot of care and feeding that you may not be prepared for. There is no one prescription that will fit every company in every situation. But this article describes an anecdotal situation, not something typical. And, "the cloud" does not automatically mean someone else's services. For the vast majority of typical computing applications, companies should be using private virtualization (OpenStack, Vsphere, what-have-you) rather than just buying a bunch of pizza boxes or blades.