This is encouraging. But it's not an MVP approach as much as a validation approach. They validated the idea/product with Mailchimp. The product didn't come unti

This is encouraging. But it's not an MVP approach as much as a validation approach. They validated the idea/product with Mailchimp. The product didn't come until they started building something to "productize" what had already been validated manually. This is what I want to do with a new type of email-based shopping experience. We'll see.