Um. I'm sorry, I disagree with this. I write for various publications online and get pitched like this ALL THE TIME. They're so obviously sent to lots of people

Um. I'm sorry, I disagree with this. I write for various publications online and get pitched like this ALL THE TIME. They're so obviously sent to lots of people to just get coverage that I skim and delete them. We're talking about hundreds of emails a month. Their "example" email is literally the worst way to turn me off. Don't write the story for me. Don't tell me that you think it might be interesting for our readers. Why? You're probably wrong! Of course you think it is, it's your product! Write something to me that's personal. Write something that doesn't make me feel like I'm reading just another pitch. Don't just give the the stock line. Tell me why it's interesting to me and my readers, without just giving me some generic startup reason.