I'm confused, as I thought that part of the reason why app.net pursued it's monthly payment ad-free business model was to ensure that it was sustainable while p

I'm confused, as I thought that part of the reason why app.net pursued it's monthly payment ad-free business model was to ensure that it was sustainable while providing a non-intrusive service to users. The way that app.net did this originally was by charging it's monthly fee. It was actually very difficult for me to find a pricing scheme for the site this time around. So what's the plan to normalize the business? What else besides not adding advertising or something of that nature? Tax developers? Tax users?