That's a great point. I don't think the target demographic for App.net is the regular internet user but rather it is/should be developers who could build great

That's a great point. I don't think the target demographic for App.net is the regular internet user but rather it is/should be developers who could build great apps for regular end users (leaving app.net in the background as a technical detail). So their messaging should be geared more towards selling it as Social Graph as a Service to developers rather than being a direct alternative to Twitter, Facebook, etc. Maybe it already is but the messaging should be more clear.