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It's copy designed to attract a certain demographic. They want to get away from the idea that it's a bunch of men who can't get laid looking for hookups on the
by fleitz 13y ago
It's copy designed to attract a certain demographic. They want to get away from the idea that it's a bunch of men who can't get laid looking for hookups on the internet, and instead create the idea that it's a bunch of men in loving committed relationships looking for a bit of fun on the side with the full consent of their partners.
Media accusations of moral corruption couldn't be better for a business like that as it will make the demographic they are seeking aware of the site.
About 50% of the populace has had more than one partner at a time, it's not a narrow demo.
- jlgreco 13y ago> "Media accusations of moral corruption couldn't be better for a business like that as it will make the demographic they are seeking aware of the site." In fact, I dare say that this company will likely be disappointed if they don't get the media huffy.
- cliveowen 13y agoI don't know where you get those statistics but I'm really skeptic about their veracity. Be that as it may, what I was pointing out is that (to me at least) it appears they're promoting cheating as an uplifting a liberating deed (and I don't see how that would help anyone, them in particular, see the old media shitstorm). If their not, then it's just a deficiency in clearly stating their mission, since I don't think I'll be the only one interpreting it that way.
- jlgreco 13y agoOld media shitstorm? Quick, somebody alert Hustler, their business is in peril!
- cliveowen 13y agoRemeber when there were people opposing SOPA and newspapers (yes, old media) going batshit over the matter? I bet do you also remember how well GoDaddy managed the situation, I bet you remember how they said that their business wouldn't be affected by those few disgruntled users. I know that I remember how quickly they were to retract their support when people started actually migrating from their service. And we're talking of an old, well-established and profitable business. Imagine what bad PR would do to a budding startup.
- jlgreco 13y agoGoDaddy had their customers pissed at them. Why would Pure be worried about a bunch of people plainly not in their target audience being mad at them? They wouldn't be worried, if they are smart. That'd be like Smirnoff being worried what Mormons think of them.
- cliveowen 13y agoThe customers were informed of the matter by the media and fueled by the media in days after. If the NYT or whatever newspaper does a story on these guys and points out their badly worded PR blurb alleging that they maybe have a vested interest in ruining marriages (again, this might be not the case, but it's what I get from the quote above) suddenly everyone and their mother will be "not in their target audience" because everyone would stear clear of them for the bad rep.
- jlgreco 13y agoSo what is going to happen here. What is the hypothesizes sequence of events? CNN informs me that people are using this companies service to have sex with strangers, I, after finishing having sex with a stranger, become socked and outraged, call them up, and tell them that I will no longer be using their service? I'm going to no longer use this service because my mother disapproves? Seems plausible, that is exactly why I never look at pictures of naked people either! Yeah, that would be a real problem for them. They better be careful that they don't offend old people.
- cliveowen 13y agoWhat would happen is that people read the whole long-term partner thing, assume it's favoring cheating and Pure would become "that app that ruins marriages" and a whole slew of people who'd rather not being associated with the whole "ruined marriages" thing would stop using/avoid it.
- jlgreco 13y ago
- deleted 13y ago[deleted]