I think you need to open your eyes to the diverse shapes and forms that human relationships can take. While what they are suggesting may seem to be categorical

I think you need to open your eyes to the diverse shapes and forms that human relationships can take. While what they are suggesting may seem to be categorically "cheating" to you, it is not to many others. I doubt a bunch of puritan talking heads on CNN complaining about this company will do anything but drive popularity among people who are not as disturbed by it as you. "Weathering that storm" should require nothing more than a "If you don't like it, don't use it" attitude. People who like it will use it anyway; they don't need to court the approval of the staunchly traditional.