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Steinway's business depends on the mystique and skillset. These are not joannas they are selling, and it is a very analogue product. 60% as good as they are now
by keithpeter 13y ago
Steinway's business depends on the mystique and skillset. These are not joannas they are selling, and it is a very analogue product. 60% as good as they are now would be worse than a Chinese mass produced baby grand voiced by your local tuner. Not the target market, a few scales in the showroom and you have lost them.
I accept that (say) a chocolate manufacturer or people who make network cards, or even hifi components, your strategy might work.
- mynameishere 13y agoErr, that's his point. You cheapen the product and then sell when profits are up before the reputation goes down.
- keithpeter 13y agoAnd the point I was trying to make is that the time delay between quality drop and reduced profits will be very short.