It's a pattern in a lot of startups. At least in this case, it's led to a product that sells. I've seen too many startups where the intended product is a startu

It's a pattern in a lot of startups. At least in this case, it's led to a product that sells. I've seen too many startups where the intended product is a startup. This leads to timid, me-too ideas that will never go anywhere. Starting from a point of deep domain expertise helps insure that you're addressing a real pain point in an effective way.