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Yep, context is key. I recall reading that Amazon found placing the "This is recommended because you bought book X" actually reassured their customers a lot.
by aneesh 17y ago
Yep, context is key. I recall reading that Amazon found placing the "This is recommended because you bought book X" actually reassured their customers a lot. It seems like people prefer recommendation algorithms they can understand, rather than complex ones that may be more accurate.
- flipbrad 17y agoAbsolutely; makes me think back to this item (http://news.ycombinator.com/item?id=590276 http://news.ycombinator.com/item?id=590276) - the power of 'because'; whatever follows because only has to sound plausible in the blink of an eye that will be spent assessing whether the user trusts/pays attention to what amazon is telling him/her.