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I was confused on the same thing as well. The name "SaaS Compass" may even confuse your target audience with the actual service you want to provide if they try
by dc_ploy 13y ago
I was confused on the same thing as well. The name "SaaS Compass" may even confuse your target audience with the actual service you want to provide if they try to find your organically.
- jkulmala 13y agoYes, you are right. I found out the name conflict only week before launch and it was too late to change it for this particular launch. Maybe later...
- dictum 13y agoSaaS Sextant? SaaS Map? :) A product's name is a reflection of its marketing (and just as the rest of marketing, naming seems easy, but it's actually hard to get to good results without overthinking it). Perhaps your experiences with the launch are mirrored by the naming conflict, which you only learned about when it was too late. Anyway, it's better to launch with an imperfect strategy and learn from the mistakes early. Congratulations on the launch.