4 ms·
it's not a marketing problem. people outside a given field will, by virtue of their inexperience, be prone to more hubristic ideas they don't understand the imp
by batemanesque 13y ago
it's not a marketing problem. people outside a given field will, by virtue of their inexperience, be prone to more hubristic ideas they don't understand the impossibility of. combined w/ the tech scene's natural credulity - as demonstrated by the Soylent debacle - & there you go.
the problem w/ casually describing it as a "marketing problem" is it completely excuses both entrepreneurial excess & the whole Valley hype thing. sure, there should be an onus on people to present/market their ideas well, but also on the public to be a little more skeptical of wild & unfounded claims.
- user24 13y agoI missed the soylent 'debacle', what went wrong?
- batemanesque 13y agothe part where a guy who has no idea what he's doing got an absurdly positive response for a product that's nothing new at best & dangerous at worst
- DanBC 13y agoI think the parent is talking about the massive hype[1] generated around Soylent, which is i) weird ii) not in any way original and iii) sub-optimally marketed with some probably illegal claims. [1] It's really impressive how they managed to create such interest around a product idea, with people describing it as innovative and disruptive, when you've been able to walk into any drugstore and buy identical (but better researched and quality assured) products off the shelf.