Here's a go... Everyone gets innundated with marketing and communications, so the things you say about your product / company have to be maximally valuable to

Here's a go... Everyone gets innundated with marketing and communications, so the things you say about your product / company have to be maximally valuable to you. I think, the goal is to use marketing to: 1. define a market, 2. define yourself within the market. If performance isn't a differentiator, talking about it doesn't help to further define your market or yourself within it. It becomes noise and hurts the clarity of your product. Python vs Ruby, however, defines discrete boundaries between what your product is and isn't with respect to the differentiators your market cares about. This makes the idea of your product / company more clear. A small set of direct, differentiating messages can be internalized by an audience. A broad set of tangential messages are hard for an audience to adopt.