This article says the industry norm is 20-25% at the early rounds, which has been my experience as well. http://techli.com/2012/02/the-founder-dilemma-risk-equ

This article says the industry norm is 20-25% at the early rounds, which has been my experience as well. http://techli.com/2012/02/the-founder-dilemma-risk-equity-dilution-term-sheets/ http://techli.com/2012/02/the-founder-dilemma-risk-equity-di...