this goes right to the very heart of the reptilian mind and neuromarketing. I for one always love a good compelling story. http://money.cnn.com/magazines/busine

this goes right to the very heart of the reptilian mind and neuromarketing. I for one always love a good compelling story. http://money.cnn.com/magazines/business2/business2_archive/2005/08/01/8269671/index.htm http://money.cnn.com/magazines/business2/business2_archive/2...