Correct. It's not a guess: they need to own the market If any space qualifies for Ben Horowitz's "Fat Startup" model, it's this one. [1] Also, Nike is a publi

Correct. It's not a guess: they need to own the market If any space qualifies for Ben Horowitz's "Fat Startup" model, it's this one. [1] Also, Nike is a public company with a $58B market cap. They can burn through money, lose, and still not care. Jawbone has raised 2x as much money but (I think) they can still succeed outside of the health space. [1] http://allthingsd.com/20100317/the-case-for-the-fat-startup/ http://allthingsd.com/20100317/the-case-for-the-fat-startup/