2 ms·

I wonder if your response would be different if the language around the coupon code was different. Instead of just a "Coupon code:" label, something that deterr

• martin-adams 13y ago
  That's got me thinking. I suspect it might. The psychology behind it form me is not to be getting a worse deal than everyone else. If everyone else can enter a discount code, then I should be able to as well. But if the code is targeted at a specific set of customers that I know I don't fall into, then I would probably overlook. Things like: - Student discount - Over 60s discount - Job seekers discount But finding the right label that doesn't offend, and right way to validate the authenticity of the customer's eligibility, is no trivial task.