What blows my mind is that no company I have worked at has ever set performance goals on day 1. It doesn't make sense. We set goals at annual reviews so why not

What blows my mind is that no company I have worked at has ever set performance goals on day 1. It doesn't make sense. We set goals at annual reviews so why not on day 1? Why blindside an employee during the first annual review? I talk to everyone on my team 3 times a year to make sure I'm giving them what they need from me and vice versa. The informal manner helps in keeping the whole process relaxed and the feedback genuine. The 4 month period in between gives ample time to improve things without stretching it out for a whole year. Iterate, get feedback, iterate, get feedback. It works for startup business plans so why wouldn't it work for self development?