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While we're doling out "Did you read the article" comments, the article also mentions that HBO is in a league of their own when it comes to distribution. They h

• pauldino 13y ago
  HBO seems to have a very different approach to online distribution though - HBO GO only works if you already have an HBO subscription through a traditional television provider, and if the last season of Game of Thrones is any indication they don't put their shows on iTunes and Amazon until long after they air.
  • smacktoward 13y ago
    It's a riskier approach, because in order for it to work they have to get their app in all the same channels and devices that Netflix, Hulu, et al have already gotten into. And they have to train viewers to look there for HBO content instead of in their usual outlets. All of which is challenging. But it's also potentially more lucrative as well, since if it works HBO won't have a middleman sitting between themselves and their viewers the way they currently do with cable companies and streaming services. And if HBO GO has enough compelling original content to get people to use it, they can then use that as leverage with movie studios for better deals on movies to distribute that way as well.