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How to use storytelling to motivate your startup staff
The Secret Language of Leadership: How Leaders Inspire Action Through Narrative , endeavors to explain how telling "a good story" is key to successful leadership, especially at companies in transition (like startups!).
- donna 19y agothis goes right to the very heart of the reptilian mind and neuromarketing. I for one always love a good compelling story. http://money.cnn.com/magazines/business2/business2_archive/2005/08/01/8269671/index.htm http://money.cnn.com/magazines/business2/business2_archive/2...