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Some of these fall premises, are actually admitted to be true in the article... wtf? Also, a lot of the quotes are not so much against a/b test, but people who
by ehutch79 13y ago
Some of these fall premises, are actually admitted to be true in the article... wtf?
Also, a lot of the quotes are not so much against a/b test, but people who claim a/b testing is a panacea, and are recommending the wrong tools to the wrong people. (ie tools based around static content to people with entirely dynamically generated content)
basically the biggest problem with a/b testing is that some of it's most noisy proponents have no idea what they're talking about. (this is true of a lot of things)