Internet coupons are different from physical coupons. You can potentially find internet coupons by searching the web for 20 minutes, while if you're at the chec

Internet coupons are different from physical coupons. You can potentially find internet coupons by searching the web for 20 minutes, while if you're at the checkout at the grocery store, you're not going to go all the way home, look through the trash to find some coupons that were mailed to you a week prior and promptly thrown out. The difference is the knowledge that there is a coupon for the particular item I'm buying, and the (in)convenience of finding that coupon. I'm convinced that many, many people are "upset" about the idea that they're missing out on coupons. My wife is one of those people, she can't buy anything on the internet without searching her coupon sites first. And I know a lot of people like her. For me, it takes a conscious decision that "this is not worth it, I'll just pay whatever the price is and save the time and energy".