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It's interesting. I sometimes sigh when I see a discount box because I know I'm going to spend the next 10 minutes searching for a code. For me, not having th
by martin-adams 13y ago
It's interesting. I sometimes sigh when I see a discount box because I know I'm going to spend the next 10 minutes searching for a code.
For me, not having the box would have meant I "knew" I was getting the best deal. Having the box and failing to find a code means I "failed" at getting the best deal, even if there wasn't a better deal to be had.
Finding a code sometimes makes me think, "am I allowed to use it?" but of course, I'd try anyway and yes, can be pleased if I get the magical 10-15% off.
- kibibu 13y agoI wonder if your response would be different if the language around the coupon code was different. Instead of just a "Coupon code:" label, something that deterred you from entering one. "Slum it! Enter your poverty code here:"
- martin-adams 13y agoThat's got me thinking. I suspect it might. The psychology behind it form me is not to be getting a worse deal than everyone else. If everyone else can enter a discount code, then I should be able to as well. But if the code is targeted at a specific set of customers that I know I don't fall into, then I would probably overlook. Things like: - Student discount - Over 60s discount - Job seekers discount But finding the right label that doesn't offend, and right way to validate the authenticity of the customer's eligibility, is no trivial task.