> Your customers aren't the same as everyone else and you shouldn't expect them to behave the same. Yes! In our case we found it had no effect on conversions a

> Your customers aren't the same as everyone else and you shouldn't expect them to behave the same. Yes! In our case we found it had no effect on conversions and customer service calls increased from people asking about where to enter the (expired) code they found somewhere on the net. Our solution was to keep the coupon code box and seed a $1 discount code on one of the coupon sites. We stumble across these wild A/B claims from time to time and in almost every case we've seen no difference in conversions.