"thats how the world works" I love that. In start up land people always seem to ignore things that have been done successfully for years thinking that certainl

"thats how the world works" I love that. In start up land people always seem to ignore things that have been done successfully for years thinking that certainly there is something wrong and legacy business must be making huge mistakes and throwing out their money on things just because "it's the way it's always been done". The problem of course is understanding which one of those things are wrong and which actually work (to which you really don't need studies) to prove.