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"At my company we've tested having the coupon box automatically filled in vs. not automatically filled in and we found that conversions were no higher by automa
by larrys 13y ago
"At my company we've tested having the coupon box automatically filled in vs. not automatically filled in and we found that conversions were no higher by automatically filling it in."
What are you filling it in with and what type of discount did the coupon apply to the purchase?
So are you saying that for the purposes of testing you took a loss on the sale in order to see if there was abandonment?
- caw 13y agoSome places like Newegg put the promo code on the item page itself, so it's basically like giving it to everyone who buys the item. In this case, there's no loss on the sale.
- ebbv 13y agoThey were substantial coupons and they were available to every customer, and posted prominently on the site and even in the cart. We did not take any losses.