Could the coupon box "train" customers to jump on deals when offered? Perhaps that is the seller's hope, and that it is about a relationship and revenue stream

Could the coupon box "train" customers to jump on deals when offered? Perhaps that is the seller's hope, and that it is about a relationship and revenue stream into the future. (I'm not saying this "training" is a net win for the seller, but I can see "loyalty" as one of their goals.)