Some sites present the coupon field slightly differently as a Gift Card/Gift Certificate/Coupon Code field which might help that "slapped in the face" feeling.

Some sites present the coupon field slightly differently as a Gift Card/Gift Certificate/Coupon Code field which might help that "slapped in the face" feeling. I noticed this on Zappos and the first Google result for "zappos coupon" is this: http://www.zappos.com/truth-about-zappos-coupons http://www.zappos.com/truth-about-zappos-coupons