Just on your point about Podcasts - you could use a short URL (works in print too)? (edit, e.g. tiny.cc/[shortcode]) Or... if you're feeling really adventurous

Just on your point about Podcasts - you could use a short URL (works in print too)? (edit, e.g. tiny.cc/[shortcode]) Or... if you're feeling really adventurous, use an audio hyperlink ;) http://techcrunch.com/2013/08/08/apple-developing-audio-hyperlinks-a-way-for-audio-streams-to-link-to-other-media-or-control-devices/ http://techcrunch.com/2013/08/08/apple-developing-audio-hype...