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It's quite the opposite if you ask me. After you spent 15 minutes looking online for that coupon AND you find one that gives you that little 10%... Well, it ma
by Raphmedia 13y ago
It's quite the opposite if you ask me. After you spent 15 minutes looking online for that coupon AND you find one that gives you that little 10%...
Well, it makes you happy and probably makes it so that you really will proceed with the purchase. "Hey, I spent a looonnng 5 minutes searching AND I got a 10% discount. Why wouldn't I proceed with the purchase?"
- coldtea 13y agoHave you done this? Because the studies say the opposite. For one, you might NOT find the coupon after those "15 minutes". What percentage of users will find it? Second, if you have to go searching online for 15 minutes, you might be distracted enough to never return, or find something else to buy.
- Raphmedia 13y agoGood points. I am a bit of a power user and you shouldn't ever market toward power users. Unless you are something like Thinkgeek or HN.
- johnward 13y agoIf I don't find it I get upset. I've actually not purchased because there was a coupon field and I couldn't find an active coupon. I'll just wait until they have an active coupon or buy it somewhere else.