What we do as an e-commerce provider is use the label 'Gift Voucher'. This reduces the drop off considerably as customers assume that this is something that wou

What we do as an e-commerce provider is use the label 'Gift Voucher'. This reduces the drop off considerably as customers assume that this is something that would have been sent to them already. Our clients just have to mention in their marketing material to their customers 'gift voucher code' rather than 'coupon code'.