"Greg Stevens, a lifelong diet and work-out enthusiast, is unimpressed by Silicon Valley’s attempts to re-engineer – or completely do away with – food. It’s all

"Greg Stevens, a lifelong diet and work-out enthusiast, is unimpressed by Silicon Valley’s attempts to re-engineer – or completely do away with – food. It’s all part of the cult of the amateur enthusiast." Is it ironic that his position of expertise here is as a amateur diet and workout enthusiast as he berates amateur enthusiasm everywhere? This article is definitely part of the cult of amateur enthusiast...