He named the product based on the Soylent from the book Make Room! Make Room!, which was a Soya / Lentil product meant to feed the masses, but the movie version

He named the product based on the Soylent from the book Make Room! Make Room!, which was a Soya / Lentil product meant to feed the masses, but the movie version Soylent Green had turned that into a mix consisting of human parts. While I understand he references the original book, the majority of folks familiar with Soylent from the movie context associate it with the human-composed product. This is what makes it unfortunate and unintentional -- I don't think they wanted / intended this association. And that's what marketing is -- it's creating a market perception and demand for a product. It would be as if someone came up with a new, super-high end car and called it a Yugo. No matter what you do, you could never completely erase the pre-existing market perception even though the new product might be totally different.