3 ms·

isn't having a form field for discount codes at checkout a very common approach? I'd say that 90-95% of the websites I normally buy stuff from use it. Amazon do

• johnward 13y ago
  Being common doesn't mean it's working. Every single time I see a coupon box I have to search for a code. Then sometimes I get pissed if I can't find a discount and go somewhere else.
• aestra 13y ago
  But the author clearly states that they "rarely have any publicly available discount codes active on our site." Why have a checkout process where you are going to send a non insignificant percent of your users on a wild goose chase, possibly annoying them and/or distracting them when they were about to buy a product. Then blame your affiliates for "scamming" you. It doesn't make much sense.
• martin-adams 13y ago
  Also note that discount codes are different to voucher codes, such as gift vouchers, which I believe is what Amazon does. For a client of mine we added a discount code box to the checkout and got a surge of calls from people asking how to get a discount code. It was actually intended for some multi-channel marketing. We now don't have discount codes in the checkout process.