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I always thought this about discount code boxes so when I finally had a store checkout of my own to play with I added something like "Got no code? Enter code YA
by petercooper 13y ago
I always thought this about discount code boxes so when I finally had a store checkout of my own to play with I added something like "Got no code? Enter code YAY for a small discount :-)" and it gave 4% off (almost nothing at my margins). Surprisingly, under half of users even bothered to used it :-)
- taude 13y agoThat's a clever customer focused solution.
- chmars 13y agoGreat margins … what was your business?
- petercooper 13y agoAdvertising, job ads, training, screencasts, etc. That is, something which often has a marginal profit margin of 99%+ so 4% off is an easy experiment (unlike for many physical products).