They got the marketing exactly right. It's because it's being sold as a potential complete replacement for food that makes it interesting. There are already ple

They got the marketing exactly right. It's because it's being sold as a potential complete replacement for food that makes it interesting. There are already plenty of meal replacement products on the market today but no one before has tried to survive on one of these alone. If you believe that you can survive consuming nothing but Soylent then that should give you all the confidence you need to use it as a simple quick meal when you're feeling too lazy to cook. The way I think of it is the marketing works in the same way as it does for the advanced technical gore-tex jackets people walk around in when it rains or the 4x4s mums drive their kids to school in. Sure I don't need to take my use of these products to the extreme but it's good to know that I can if I need to. Of course the article still makes a good point - how can you possibly design a complete meal replacement formula for everyone?