I've never had anyone directly ask me at the till, but if they did then yes psychologically I probably would feel that I was being ripped off. I realise that vo

I've never had anyone directly ask me at the till, but if they did then yes psychologically I probably would feel that I was being ripped off. I realise that vouchers are available for a lot of shops these days, but if you push the fact into someone's face then it's basically reminding them that they could have had it cheaper. I have exactly the same thing with the £1.50 for one/£2.00 for two type offers. If I don't want two of them, the very fact that they are highlighting that they are happy to sell them at £1 each makes the £1.50 price look like a rip off, especially if they've put the single unit price in smaller text (it says to me "yes, we'll sell you just one if you really, really want - but we're charging you a massive premium for doing it). I sometimes find myself not buying the item at all as a result.