Yeah, I think everyone running an ecommerce site and an affiliate marketing campaign has seen this. I don't think Kogans stats on the new customer percent are r

Yeah, I think everyone running an ecommerce site and an affiliate marketing campaign has seen this. I don't think Kogans stats on the new customer percent are really an outlier. I have yet to see a coupon site that I could see actually provided us with any value to have as an affiliate. We also a long time back went down the road of paying a network a lot of money based on their promises of the type of affiliate sales they could provide. The traffic was horrible, generated a ton of fraud when there actually were sales and the program was canned after probably only 100 sales. So definitely would stay away from any major investment with an affiliate network. That being said there are good affiliates out there (like to think I have been one myself promoting products rather than ecommerce brands) that will deliver great customers. Likely though you will have to do the leg work to find them, they won't just join your program.